Pick your industry and whether you're in person or on the phone. Follow the 15 steps. Say each line out loud until it's yours.
Believe in it 100%. If you don't 1,000% believe in what you're selling, you'll never sell it right. Believe in it, or go sell something you do believe in.
Care like it's your grandmother. Treat every customer like your grandma. Your job is to get them into a better situation.
That's why you ask for the sale. You know they need it, so you help them get it. That's not pushy. That's caring.